Alpha 696 Highs

Reaching New Heights

Sharp high top sneaker that feature rich detailing and bold styling. Crafted with premium materials in whites and navy!

Alpha 696 - Dark Navy

Premium materials in Dark Navy. Superior comfort on the inside and authentic athletic styling on the outside. The Alpha is a sneaker that is handcrafted like a dress shoe and has the comfort of a running shoe. The added height from our premium sock bed exudes confidence.

Step into your Comfort Zone

The Alpha 696 are made using the same high quality comfort materials you have come to expect for our Gamma collection. Premium sock bed and soft padded sock lining. Each pair is crafted and designed with your comfort in mind.

Alpha 696 - White Navy

Premium materials in White with Navy pops. Superior comfort on the inside and authentic athletic styling on the outside. The Alpha is a sneaker that is handcrafted like a dress shoe and has the comfort of a running shoe. The added height from our premium sock bed exudes confidence.

Alpha 696 Highs

Sharp high top sneaker that feature rich detailing and bold styling. Crafted with premium materials in whites and navy!

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696 Collection

It’s not only about the numbers in baseball, business, or life. Hitting 696 HR’s is worthy of the 4th best of all-time and is a story in itself. By not chasing 700 Alex Rodriquez set himself up to remain a Yankee for life. The number 696 represents choosing to do the right thing for the right reasons. The 696 by Alex Rodriguez collection celebrates character and never forgetting where you're from.

Made by Human Hands

Handcrafted in Portugal by passionate shoemakers with generations of loving experience. Old world techniques and state-of-the-art facilities embrace to deliver only the highest of quality in every pair.

Source Superior Materials

Only the best fabrics are sourced locally and hand selected for our shoes. Superior leather inside and out forms these sneakers to your unique shape giving a bespoke feeling to every pair.