It’s not only about the numbers in baseball, in business, and in life. Hitting 696 HR’s is worthy of the 4th best of all-time and is a story in itself, but by not chasing 700 Alex Rodriguez set himself up to remain a Yankee for life.

The number 696 represents choosing to do the right thing for the right reasons. The 696 Gamma by Alma Mater celebrates character and not forgetting where you are from.

The Gamma 696 Sneaker has sold out!

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