It’s not only about the numbers in baseball, business, or life. Hitting 696 HR’s is worthy of the 4th best of all-time and is a story in itself. By not chasing 700 Alex Rodriquez set himself up to remain a Yankee for life. The number 696 represents choosing to do the right thing for the right reasons. The 696 by Alex Rodriguez collection celebrates character and never forgetting where you're from.